Term life insurance provides protection for a selected period. Common terms may include 10, 20, or 30 years, depending on the insurer and product. Renewal options, conversion privileges, and premiums vary by policy.
Our Coverage
Protect What Matters Today. Prepare for What Comes Tomorrow.
Life brings responsibilities, milestones, and unexpected changes. Explore insurance and financial protection options that can help safeguard the people you love, the income you depend on, and the future you’re building.
Discover your options with clear explanations and personalized guidance from Cover For Life.
- Clear guidance
- Coverage tailored to your needs
- No obligation to apply
Find the Protection That Fits Your Life
Whether you’re protecting your family, preparing for unexpected health challenges, or planning for future milestones, start with what matters most to you.
Protect Your Loved Ones
Life Insurance · Final Expenses
Help provide financial support to those who depend on you and prepare for future obligations.
Protect Your Health & Income
Critical Illness · Disability · Small Business
Explore financial support when a covered illness, injury, or unexpected event disrupts your everyday life.
Prepare for What's Ahead
Travel · Retirement · Savings & Growth
Plan for journeys, life milestones, and longer-term financial goals.
Life Insurance
Because the People You Love Deserve a Secure Tomorrow.
Life insurance can help provide financial support to the people who depend on you. Explore your options and make informed decisions for the future.
Your Life Insurance Options
Whole life insurance is a form of permanent life insurance designed to provide lifelong coverage while the policy remains in force. Certain policies may also accumulate cash value, subject to the policy’s terms.
Universal life insurance combines permanent insurance protection with flexible features and may include investment-related components. Available options, costs, and policy performance depend on the contract.
Permanent life insurance is an umbrella category — Whole Life and Universal Life are both examples of permanent coverage, not separate unrelated products.
What Can Life Insurance Help Protect?
- Lost household income
- Mortgage and outstanding debts
- Children's education
- Final expenses
- Business responsibilities
- Legacy planning
A Question Worth Asking
If Tomorrow Changed Everything, Would Your Family Be Financially Prepared?
Life can change without warning. If your family suddenly had to manage without your income, would they have the financial support needed for everyday expenses, mortgage payments, and future plans?
How Could Life Insurance Make a Difference?
Without Life Insurance
- Loved ones may need to rely on savings or other income.
- Remaining mortgage and debts may need to be managed by family.
- Plans for children's education could be affected.
- Final expenses may add financial pressure at a difficult time.
With Life Insurance
- An eligible death benefit may help provide financial support to beneficiaries.
- May help cover outstanding mortgage and debt obligations.
- Can help support education and future family goals.
- May help with final expenses and other needs.
Examples are illustrative. Benefits depend on the policy, the insured event, exclusions, and claim eligibility. How proceeds are used depends on the recipient's circumstances.
Explore Your Life Insurance Options
Every family's needs are different. Get personalized guidance to explore coverage that fits your responsibilities, priorities, and budget.
Final Expenses
A Thoughtful Plan Can Make a Difficult Time a Little Easier.
When someone passes away, families face more than emotional loss. Funeral arrangements, final services, and immediate expenses may require decisions and payments within a short period of time.
Planning ahead can help provide financial support so your loved ones can focus on remembering you and supporting one another, rather than worrying about where the money will come from.
What Can Final Expense Planning Help With?
Funeral and memorial arrangements may include services, transportation, preparation, venue costs, and other personal choices. Planning ahead can help families understand these potential expenses and consider how they may be funded.
Depending on personal preferences and location, expenses may include cremation services, burial plots, caskets or urns, cemetery charges, and related arrangements. Costs vary, so understanding local options can help with planning.
Some expenses may arise before an estate is settled or insurance proceeds become available. Having a separate, readily accessible emergency fund can help family members manage urgent payments without relying on credit cards, borrowing, or their own savings.
An eligible insurance death benefit may provide additional financial support after the claim is processed, but it should not be presented as guaranteed immediate cash.
Having a clear plan, discussing preferences, identifying available savings, and considering appropriate insurance coverage may reduce uncertainty for loved ones. It can also help family members understand where financial resources and important documents are located.
What Could Your Final Farewell Cost Your Family?
Funeral arrangements and other immediate expenses can add up quickly. Understanding the potential costs today can help you prepare financial resources for your loved ones.
Estimated Expenses
- Funeral or cremation arrangements$12,000
- Other immediate expenses$3,000
- Total illustrative expenses$15,000
How Planning Changes the Picture
- Estimated expenses$15,000
- Existing accessible savings$5,000
- Additional funding to plan for$10,000
- $5,000 already available
- $10,000 to plan for
Planning ahead can help identify the difference between the resources your family may already have and the amount you may still want to prepare.
Illustrative example only. These amounts are not Canadian averages or recommended coverage levels. Actual costs depend on location, provider, arrangements, and individual circumstances. “Existing accessible savings” means funds your family could use right away — separate from an insurance death benefit, which is payable only after an eligible claim, and from estate assets, which may take time to access.
Leave Your Family Memories,Not Unexpected Financial Decisions.
During a time of loss, your loved ones may already be making difficult emotional decisions. Planning your wishes, organizing important information, and preparing accessible financial resources can help reduce uncertainty and the need to seek financial assistance.
A little preparation today can mean greater peace of mind tomorrow.
What Can Planning Ahead Give Your Loved Ones?
Less Financial Uncertainty
Help your family understand what resources may be available when expenses arise.
More Time for What Matters
Reduce some of the financial decisions loved ones may face during an emotional period.
A Plan That Reflects Your Wishes
Help communicate your preferences and make important arrangements easier to understand.
Greater Peace of Mind
Take steps today that may help your loved ones feel more prepared tomorrow.
A Question Worth Asking
If Your Family Needed to Arrange Your Final Farewell Tomorrow, Would the Funds Be Ready?
Your loved ones should not have to face unexpected financial pressure while grieving. A thoughtful plan can help them understand how arrangements may be paid for and where financial support may come from.
How Could Final Expense Planning Make a Difference?
Without a Plan
- Loved ones may need to make financial decisions unexpectedly.
- Immediate costs may need to come from personal savings or borrowing.
- Family members may be uncertain about your wishes.
- Accessing available financial resources may take additional time.
With a Plan
- Loved ones may have clearer guidance about arrangements.
- Accessible savings may help with urgent payments.
- An eligible insurance benefit may provide additional financial support.
- Advance preparation may reduce financial uncertainty.
Examples are illustrative. Insurance proceeds depend on the policy, beneficiary arrangements, claim eligibility, and processing requirements — a death benefit is payable after an eligible claim, which may be after some costs are due. Readily accessible savings are separate from insurance and from estate funds.
Give Your Loved Ones the Gift of Being Prepared
Explore final expense coverage and planning options that may help your family manage important costs with greater confidence.
Critical Illness Insurance
When Your Health Needs Attention, Your Finances Deserve Support Too.
A serious illness can affect your health, income, daily routines, and financial responsibilities. Critical illness insurance may provide a lump-sum benefit following diagnosis of a covered condition, subject to the policy’s definitions, exclusions, survival periods, and other requirements.
Understanding Critical Illness Insurance
Critical illness insurance may provide a lump-sum payment when an insured person is diagnosed with a condition covered by their policy and satisfies the applicable claim requirements.
Covered conditions vary by insurer and product. Some policies may include certain cancers, heart attacks, strokes, and other specifically defined illnesses. Not every diagnosis or medical event qualifies.
When an eligible claim is approved, the policy may pay a lump-sum benefit. The amount and conditions depend on the contract.
Critical illness insurance generally focuses on specifically defined covered medical conditions. Disability insurance generally focuses on a qualifying inability to work under the policy’s definition of disability.
Policies may include waiting periods, survival periods, exclusions, and other conditions. These requirements vary by insurer and product and should be reviewed before applying.
A Serious Diagnosis Can Change More Than Your Health
2 in 5Canadians
Approximately 2 in 5 Canadians are expected to develop cancer during their lifetime, according to Canadian Cancer Statistics 2025.
A serious illness can affect more than medical care. Time away from work, changes to household routines, travel for treatment, and recovery-related expenses can create financial challenges.
Critical illness insurance may provide additional financial flexibility when an eligible covered condition meets the requirements of the policy.
Source: Canadian Cancer Society — Canadian Cancer Statistics 2025
A Question Worth Asking
If a Serious Illness Interrupted Your Life Tomorrow, Would Your Finances Be Ready?
Your focus should be on your health and recovery. But what happens to your mortgage, household expenses, and financial responsibilities if a covered serious illness changes your everyday life?
How Can Critical Illness Insurance Support You?
A critical illness benefit may help provide financial flexibility, so you can focus on what matters most.
Without Critical Illness Coverage
- You might feel pressured to return to work sooner than recommended rather than focus on getting well.
- Regular household expenses may become more difficult to manage.
- You may need to rely on savings or other financial resources.
- Treatment, travel, and recovery-related costs may create additional financial strain.
With Critical Illness Coverage
- An eligible lump-sum benefit may help reduce financial pressure while you focus on your health and recovery.
- A benefit may help cover regular household expenses, depending on your needs.
- You may have more financial flexibility for treatment-related travel and other expenses.
- Additional financial resources may allow you to spend more time with your family and focus on recovery.
Examples are illustrative. A critical illness benefit is not automatic and does not guarantee recovery or remove all financial pressure — claim eligibility depends on covered conditions, policy definitions, exclusions, survival periods, and other contract requirements.
Explore Critical Illness Protection for Your Future
Understand your options and explore coverage that may help support your financial responsibilities during a qualifying serious illness.
Disability Insurance
Your Income Supports Your Life. Help Protect It.
Your ability to earn an income supports your everyday life and long-term financial responsibilities. Disability insurance may help replace a portion of eligible income if an illness or injury prevents you from working under the terms of your policy.
Understanding Disability Insurance
Disability insurance may provide periodic income-replacement benefits during a qualifying disability, subject to the policy’s terms and conditions.
Short-term and long-term disability arrangements generally differ in benefit duration, waiting periods, and eligibility requirements. Available features depend on the plan.
This is generally the period that must pass after a qualifying disability begins before benefits become payable, subject to policy conditions.
Benefit periods vary by policy and may be limited to a specified duration or age, provided the insured continues to meet the applicable requirements.
Benefit amounts depend on the policy, eligible income, coverage limits, and applicable provisions. Other income sources or offsets may affect the amount payable.
What Can Disability Insurance Help Protect?
Your Income
May help replace a portion of your income during a qualifying disability.
Your Daily Expenses
May help support regular household costs, including rent or mortgage payments, utilities, and groceries.
Your Financial Stability
May reduce the need to rely heavily on savings, credit, or other financial resources.
Your Long-Term Goals
May help maintain financial plans while you recover from a qualifying disability.
A Question Worth Asking
If You Couldn’t Work Tomorrow, How Long Could Your Income Support Your Family?
Your regular expenses may continue even when your paycheque stops. Consider how a qualifying illness or injury could affect your household finances and long-term plans.
How Could Disability Insurance Make a Difference?
Without Disability Insurance
- You may need to rely on savings or other financial resources if you're unable to work.
- Regular household expenses may become more difficult to manage.
- You may experience increased financial stress and uncertainty.
- You might feel pressured to return to work before you're fully recovered.
With Disability Insurance
- A portion of your income may be replaced during a qualifying disability.
- Benefits may help you continue managing regular household expenses.
- You may have greater financial flexibility and less reliance on savings or credit.
- Financial support may help you focus on your health and recovery.
Examples are illustrative. Benefits depend on the policy's definition of disability, eligibility, waiting periods, benefit periods, limits, offsets, and exclusions — coverage does not guarantee claim approval, full income replacement, or recovery.
Explore Ways to Help Protect Your Income
Understand your disability insurance options and explore protection suited to your occupation, income, and financial responsibilities.
Small Business Coverage
Your Business Supports Your Future. Help Protect What You’ve Built.
Running a business comes with responsibilities that extend beyond your everyday operations.
From protecting the people who help your business succeed to preparing for unexpected events, the right insurance planning can help support your business’s financial continuity.
Whether you’re self-employed, operate a small company, or work with a growing team, understanding your options is an important first step.
Ways to Help Protect Your Business
Life insurance may help address certain financial obligations or provide funds to beneficiaries following the death of an insured business owner.
Coverage may help a business manage financial disruption following the death or qualifying covered event involving an important employee or owner, depending on the policy.
Certain disability insurance arrangements may help cover eligible ongoing business expenses when an insured owner experiences a qualifying disability.
Life insurance may be used as part of a properly structured business succession or buy-sell arrangement.
A Question Worth Asking
If You Couldn’t Run Your Business Tomorrow, How Long Could It Continue Without You?
Business expenses may continue even when an owner cannot work. Rent, utilities, loan payments, and staffing costs may still need attention. Without a financial continuity plan, you may need to rely on personal savings or reduce operations.
What Happens When Your Business Faces the Unexpected?
Your business may depend on your ability to work, manage expenses, and keep operations running. Planning ahead can help prepare for financial disruptions when an owner or important team member can no longer fulfill their usual role.
Without Business Protection
- If you're unable to work, you may need to use personal savings to cover ongoing business expenses.
- Keeping operations running may mean personally funding temporary help or reducing operations.
- Losing a key person may bring lost revenue, recruitment costs, and financial uncertainty.
- A business ownership transition may leave remaining owners or family searching for funds for the transfer.
With Appropriate Business Protection
- An eligible business overhead expense benefit may help cover certain operating costs.
- Available insurance proceeds may provide resources to support continuity or temporary staffing, depending on the arrangement.
- Eligible key person insurance proceeds may help address financial disruption.
- Appropriately structured insurance funding may help support a buy-sell agreement.
Examples are illustrative and not an offer of coverage. Business life and disability insurance is distinct from commercial property, general liability, or workers' compensation coverage; product availability, structure, and eligibility depend on the policy and advisor authorization.
Help Protect the Business You've Built
Understand your options and explore insurance solutions that may help support your business's financial continuity.
Your business deserves a plan that protects more than today's operations.
Preparing for unexpected disruptions can help protect the financial future you've worked hard to build.
Travel Insurance
Your Journey Should Be About the Experience, Not Unexpected Medical Bills.
Travelling opens the door to new experiences, but unexpected illness, injury, or interruptions can create expenses you did not plan for.
Whether you’re visiting family abroad, exploring another country, or travelling within Canada, understanding your travel insurance options can help you prepare for unexpected events.
Understanding Travel Insurance
Travel insurance may include emergency medical benefits, trip cancellation or interruption, baggage-related benefits, and other protections depending on the selected plan.
Eligible emergency medical expenses may be covered, subject to policy terms, limits, exclusions, and required assistance procedures.
Provincial health plans generally provide limited coverage outside Canada. Travellers may remain responsible for significant expenses.
Family and multi-trip options may be available depending on the insurer, plan, eligibility, and trip details.
Coverage depends on the policy’s definitions, medical eligibility, stability requirements, and exclusions.
A Question Worth Asking
If You Needed Emergency Medical Treatment While Travelling Abroad, How Would You Manage an Unexpected Medical Bill?
An accident or sudden illness abroad could result in medical expenses that provincial health coverage does not fully reimburse. Without suitable travel insurance, you may need to use savings, credit, or other financial resources.
How Can Travel Insurance Make a Difference?
Without Travel Coverage
- Emergency medical treatment abroad may become a significant out-of-pocket cost.
- Emergency medical transportation home may be expensive and difficult to arrange.
- A cancelled or interrupted trip may mean losing money already spent.
- You may face unexpected situations without access to travel assistance services.
With Travel Coverage
- Eligible emergency medical treatment abroad may be covered, subject to the policy.
- Emergency medical transportation may be arranged and covered, where included.
- Trip cancellation or interruption benefits may apply, where included in the plan.
- Access to travel assistance services may be available under the selected policy.
Examples are illustrative. Covered expenses, limits, exclusions, pre-existing condition rules, and assistance procedures vary by plan.
Explore Travel Protection Before You Go
Understand your travel insurance options and explore coverage suited to your destination, trip, and travellers.
Before You Travel, Know What Protection You Have.
Some travel insurance benefits must be purchased before departure or before certain events occur. Reviewing your options early can help you understand what protection may be available.
Retirement Savings
The Retirement You Imagine Begins With the Decisions You Make Today.
Retirement can mean more time with family, travelling, enjoying hobbies, or simply having the freedom to choose how you spend your days.
Building a retirement savings strategy can help you prepare for the lifestyle you hope to enjoy.
Understanding Your Retirement Savings Options
Starting earlier may provide more time for contributions and potential investment growth, although the right approach depends on your circumstances.
A Registered Retirement Savings Plan (RRSP) is a registered account that may offer tax-deferred growth on eligible contributions. Contribution limits, deadlines, and withdrawal rules apply under Canadian tax rules.
A Tax-Free Savings Account (TFSA) may support retirement planning. Its tax treatment, contribution room, and withdrawal rules are subject to applicable Canadian rules.
Savings needs depend on expected retirement expenses, existing savings, income sources, retirement timing, and other financial factors.
Planning can still be valuable if you start later, but it may require different contribution strategies or expectations.
What Would You Like Your Retirement to Look Like?
- More time with family
- Travel and new experiences
- Financial independence
- Comfortable everyday living
A Question Worth Asking
What If Your Retirement Savings Aren’t Enough to Support the Life You’ve Planned?
Would you need to return to work, delay retirement, reduce your lifestyle, or rely more heavily on other income sources? Planning ahead can help you understand whether your savings are aligned with the retirement you hope to enjoy.
What Difference Can Retirement Planning Make?
Without a Structured Plan
- Savings contributions may be irregular and easy to postpone.
- Future living expenses may be harder to anticipate and manage.
- Retirement income sources may be uncoordinated.
- Changing financial needs may be difficult to prepare for.
With a Structured Plan
- Regular savings contributions can be organized around your goals and time horizon.
- A plan can help you anticipate and manage future living expenses.
- Retirement income sources may be coordinated as part of a broader strategy.
- A structured plan can help you adapt as your financial needs change.
Examples are illustrative and not financial advice. A savings plan does not guarantee financial independence or investment returns. Savings and investment products are distinct from insurance and are offered subject to the applicable advisor authorization.
Start Building Your Retirement Strategy
Explore savings strategies and planning options suited to your goals, time horizon, and financial priorities.
Time Can Be an Important Part of Your Savings Strategy.
Starting earlier may allow more time for contributions and potential growth. Even small, consistent steps can help you work toward your long-term goals.
Savings & Growth
Today’s Savings Can Help Create Tomorrow’s Opportunities.
Whether you’re preparing for your children’s education, building financial flexibility, or saving for an important milestone, having a clear plan can help turn future goals into manageable steps.
Understanding Your Savings Options
A Registered Education Savings Plan (RESP) may help families save for eligible post-secondary education, including potential government incentives subject to eligibility and applicable rules.
A Tax-Free Savings Account (TFSA) may be used for flexible savings goals. Its contribution room and tax treatment are subject to applicable Canadian rules.
A First Home Savings Account (FHSA) may be an option for eligible first-time homebuyers, subject to contribution and withdrawal requirements under Canadian rules.
How much to save depends on your financial priorities, timelines, and available resources.
Different savings arrangements may support different financial objectives, helping you work toward more than one goal over time.
What Future Are You Saving For?
- Children's education
- First home
- Family financial goals
- Long-term savings
A Question Worth Asking
When an Important Financial Milestone Arrives, Will Your Savings Be Ready?
Whether it’s your child’s post-secondary education, buying a first home, or preparing for another family milestone, expenses may arrive before you’ve saved enough. Without a clear strategy, you may need to delay plans, borrow money, or adjust your goals.
How Can a Savings Strategy Help You Prepare?
Without a Dedicated Savings Strategy
- Education funding may compete with everyday financial priorities.
- Saving for a first home may feel out of reach without a plan.
- Managing multiple financial goals at once may become difficult.
- Building consistent savings habits may be harder to sustain.
With a Dedicated Savings Strategy
- A plan can help you set aside funds for education over time.
- Dedicated saving can help you work toward a first home.
- A strategy can help you balance multiple financial goals.
- Regular contributions can help you build consistent savings habits.
Examples are illustrative and not financial advice. Savings and investment products are distinct from insurance and are offered subject to the applicable advisor authorization. Government incentives and eligibility depend on applicable rules.
Start Planning for What Matters Most
Explore savings approaches suited to education, milestones, and your long-term financial goals.
The Future May Feel Far Away, but Your Preparation Can Start Today.
Creating a savings plan can help you take meaningful steps toward the opportunities and milestones that matter most.
You Don’t Have to Navigate Your Options Alone.
Understanding coverage can feel complicated. Our goal is to help you ask the right questions, understand your choices, and move forward with greater confidence.
Tell Us What Matters
Share your goals, priorities, and financial responsibilities.
Understand Your Options
Review available coverage features, considerations, and limitations.
Choose Your Next Step
Get guidance before deciding whether to apply for coverage.
Let’s Find Your Next Step